Pineapple appoints new CFO

New hire will focus on "accelerating and expanding the business"

Pineapple appoints new CFO

Broker network Pineapple Financial has announced the appointment of Rupen Shah to the position of chief financial officer.

In a statement, Pineapple said that Shah will focus on “accelerating and expanding the business, leading the creation of a world-class finance function within the company to enable its strategic growth plan.”

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Shah joins Pineapple with over 30 years of experience in finance and accounting, working with global public and private companies.

“I am thrilled to be joining the visionary team at Pineapple during such a pivotal moment in its journey,” said Rupen. “Watching the company’s accelerated expansion and major transformation has been nothing but inspiring. With its innovative cloud-based tools, robust network of brokers and agents, and new brand identity, the business is on track to revolutionize the market and the mortgage experience for Canadian home buyers. I look forward to working with the teams to bring their vision to life and work on the next big step for the company.”

“We are excited for Rupen to be joining our team, with Pineapple rapidly growing and gearing up for bigger changes,” said Shubha Dasgupta, founder and chief executive officer of Pineapple. “Rupen is a seasoned executive; he has demonstrated his leadership and proven success in creating profitable corporate strategies and integrated business planning. As we enter a new era for the business, his wealth of knowledge in the financial sphere will be key to strategically position Pineapple within the market and propel our brand with home buyers.”

Shah’s appointment comes on the heels of Pineapple’s recent rebranding earlier in the year – a move it says anchors its ambition to “guide its community of brokerages, agents, and now, home buyers into the next generation of borrowing – simplifying the mortgage process and making people smile along the way.”