As if brokers weren’t leery enough about deals involving former grow-ops, here’s another note of caution.
Talk turned to refinance strategies during Canadian Mortgage Hangout’s (#cmhTV) second anniversary Thursday and tactics for winning that very valuable segment of business.
VERICO has recently launched BrokerBase, a business platform that is meant to make generating, capturing and converting leads, referrals and renewals easier than ever before; and early indication is that brokers are sold.
Leading brokers discussed MortgagBrokerNews.ca’s latest Big Story at their weekly Canadian Mortgage Hangout and opinions diverged when it comes to loyalty agreements; an issue moderator Jackson Middleton considered “contentious… with a lot of different opinions”.
He may have over 14,000 Twitter followers, but Jessi Johnson of Verico mortgagebrokerteam.ca has scaled back on his Twitter activity – now convinced it's a lackluster business development tool.
RBC may just have zapped some of the selling power of brokers, with the big bank now promising to never outsource Canadian jobs to foreign workers solely to save money.
More and more industry professionals are becoming informal investment advisers in addition to brokering, helping clients better balance their lifestyles and finances.
Twitter is helping brokers grow their businesses, and the twittering and tweeting at last week’s Mortgage Summit was indicative of the growing popularity of this social format.
One broker is leaving nothing to chance amid the RBC public relations fiasco, creating a web page showing people how to switch their mortgage from the embattled bank to another lender.
RBC’s decision to replace 45 employees with temporary foreign workers has generated outrage among the public – and, inadvertently, a promotional boon for mortgage brokers.