Pineapple Financial expands in Alberta

The move signals confidence in the province's real estate market potential

Pineapple Financial expands in Alberta

Pineapple Financial Inc. has expanded its reach into Alberta by welcoming three highly experienced teams to its network, with the move expected to generate over $150 million in revenue for the tech-driven mortgage company in the next year.

"We're absolutely delighted to bring Brad Gavin, Cherie Birch, Ajay Menezes, and their talented teams into the Pineapple family. Their deep industry knowledge is crucial for our growth plans in Alberta," said Christa Mitchell, Pineapple Financial’s chief strategy officer.

The teams are preparing for increased activity, anticipating that the Bank of Canada's projected interest rate cuts will widen the pool of qualifying clients.

"This change could open up new opportunities for clients who previously didn't qualify, especially those looking to shift from private to alternative mortgages, or even to prime rate products,” Menezes said.

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With this expansion into Alberta, Pineapple now has a presence in nine Canadian provinces, underscoring its commitment to becoming a leading force in the national mortgage brokerage scene.

In particular, Gavin sees a significant opportunity to help clients manage their finances better by leveraging equity and adjusting loan terms to ensure lower monthly payments, while Birch notes the growing interest in Alberta's competitive prices from investors and out-of-province buyers.

"Our mission is to foster the growth and success of our partners," Mitchell said. "We're excited about the journey ahead as we continue to rapidly expand our footprint across Canada."

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