Fintech aims to continue establishing itself as an indispensable market player
Fintech mortgage brokerage Pineapple Financial Inc. has announced that it will begin offering mortgage services in Western Canada through its alliance with Pineapple Canada Lending House.
Pineapple Financial said that its state-of-the-art technologies will perfectly complement Canada Lending House’s systems, which focus on providing training and extensive support services to brokers.
“Our goal at Pineapple has always been to give as many Canadians as possible the opportunity to purchase a home,” said Shubha Dasgupta, co-founder and chief executive officer of Pineapple. “Thanks to our alliance with Canada Lending House, Pineapple will be able to provide more homebuyers and brokers across Canada with the best experience and products the industry has to offer.”
Dasgupta added that this further expansion into Western Canada attests to Pineapple’s drive for establishing itself as an indispensable market player.
“The company is expanding its business presence nationwide, all while modernizing the Canadian mortgage industry,” the brokerage said. “Even as the real estate landscape has changed significantly over the past 12 months with higher interest rates and turbulent conditions, Pineapple has continued providing mortgage-seeking Canadians nationwide with the best service and solutions to meet their needs today and into the future.”
Harbir Dhillon, managing broker at Pineapple Canada Lending House, said that the partnership is the first step in realizing the future of mortgage brokering in British Columbia.
“Our focus is dedicated to providing small-town brokers with the most advanced, digital tools that are not often available,” Dhillon said. “Our partnership with Pineapple Financial will improve on delivering that experience and augment our proven system of time-saving processes designed to accelerate a broker’s career.”
“After our brokers complete the Pineapple training program, they will be able to focus 100% of their attention on the things that matter most – providing superior customer service and deal-generating activities.”
