Investing in success

Carmen Campagnaro of Pro Funds Mortgages tells CMP how she's grown her firm over the past two decades by focusing on real estate investors

Investing in success
CMP: What made you first get into the mortgage broker industry?
Carmen Campagnaro: I used to design and manufacture clothing in the ’90s, but as an industry, it was very challenging. Someone I knew suggested I get into the mortgage business, and I ended up following their advice. I literally started out in my basement with a fold-out table, my washer and dryer beside me, and my little ones running around upstairs. I started with a client who called me looking for a mortgage that no one wanted to touch, but I worked it really hard and finally got him approved. He was so grateful, and little did I know that he was a public speaker for an investment training company. At the next event he spoke at, he put my name on the overhead projector in front of 150 investors as the best mortgage broker to call!

I’ve always been passionate about real estate, and I started investing when I was 18, so I loved that side of my business. I’ve now been assisting real estate investors with their investment financing for more than 20 years, and the company has grown tremendously.

CMP: How would you describe your time in the industry?
CC: There have been a lot of challenges, but I would also say that I love the industry. I like helping people, and it’s very rewarding to make such a difference. However, the amount of institutional and market changes in those 20 years have really affected what you’re able to get for people, and that’s why private money is such a big aspect of our company now.

In 2008, the new B-20 rules were launched and reduced the loan amounts you can get on income-producing properties. Then in 2010, they changed again with even more restrictive regulations. In 2012, new regulations targeted self-employed people.

All of the rule changes have opened up a large window of opportunity for people to lend their cash or equity to people looking for financing. There is now tons of money to be made by investors and a lot of funding opportunities for people looking to purchase who would typically be declined by a bank. That’s been a major direction for us.

CMP: What has been the secret to your success?
CC: I put it down to our culture here – the way we are with our clients and how we make them a top priority. It’s not about our commission; it’s about making sure our clients are protected and are getting the service they need. When we’re working with investors who are putting their money into mortgage investments, we have a zero loss ratio. So if anything happens, our company will cover the loss. It’s all about how we treat our people. We are more of a big family here.
 
CMP: How has business been in your region this year?
CC: Burlington is booming; business has been really good, extremely busy. We service all of Ontario and fund mortgages outside of Ontario, too. Many people are buying income-producing properties, and it’s been very, very busy. It has been busier in the past three to five years than I’ve ever seen it.
 
CMP: What are your views on the recent tightening of mortgage approval rules?
CC: Personally, I don’t think it was the right thing to do, restricting the growth and capacity of what people can do here in our province. There are always restric-tions being imposed on us with the institutional lenders. I believe in some of it, and I know we have to be cautious, but I believe it is more of a Liberal government perspective, and I’m not Liberal. I don’t think it’s wise, and personally I think we could have kept the rules as they are, without the new rules in January. It opens the door to more private money, and I think the new rules will slow down the market on the residential side by restricting people’s ability to purchase.
 
CMP: What do you get up to in your spare time?
CC: I love antiquing, and I also do a lot of Airbnb and furnished rentals. It may sound like work, but it’s fun for me.