Company: Premiere Mortgage Centre
Location: Nova Scotia
Total volume: $94.17 million
Loans funded: 322
CMP: What was your primary strategy for growing your business in 2019?
Scott Bentley: In 2019, we introduced additional steps to enhance the client and partner end-to-end process, from the initial referral through to post-funding follow-up. We had concentrated efforts on our key referral partners, which includes a select group of Realtors, builders and financial planners. In addition to this, we had a solid focus on our existing clients in process, as well as staying in front of our past client database with relevant market information.
CMP: What’s your strategy to continue growing your business in 2020?
SB: In 2020, we will continue to evolve the client and partner experience. We continue to grow and operate a full-service, advice-driven mortgage practice that works closely with key partners and raving-fan clients, rather than online advertising or a mass direct-to-consumer approach.