WLTH clinches deal with SFG

Partnership has environmental benefit

WLTH clinches deal with SFG

WLTH has clinched a deal with Specialist Finance Group under which its products are included in the aggregator’s lender panel.

The digital lending and payments provider said the partnership would enable Australians to access its suite of home loans through SFG brokers’ comparison proposals.

To support relationships and deliver value to Australia’s largest aggregators and brokers, WLTH has appointed industry veteran Tim Ford as national partnerships manager.

Brokers can tap into WLTH’s suite of tech-centric products, including transactional accounts, simple payment applications and a high-value loyalty program, WLTH said.

Additionally, loans settled under the partnership enabled brokers to contribute to cleaner oceans. WLTH supports the efforts of Parley for the Oceans to clean up 50sqm of coastline by using recycled plastics to build transactional cards for its products.

SFG members and their clients will also have access to educational sessions on the impact of plastic on the oceans and how to create a greener future. 

Read more: Great Southern Bank, SFG partnership to boost broker network

Following the first official cash rate hike in over 11 years, WLTH co-founder and CEO Brodie Haupt (pictured above left) said more Australians were focused on their home loans and searching for better deals.

“Our partnership with SFG helps us connect with them by supporting the digitally savvy mortgage brokers they do business with and arming them with the products and services needed to streamline the whole experience,” Haupt said.

“At WLTH, we have a strategic roadmap in place to grow our product distribution channel through Australia’s mortgage brokers whilst maintaining fast decisions, including iterative improvements to our technology and systems and hiring additional key personnel to support these essential relationships.”

SFG general manager aggregation Blake Buchanan (pictured above right) said SFG was “thrilled” to welcome WLTH to its lender panel.

“We celebrate competition in the market that ultimately drives better outcomes for our brokers’ clients. In addition to some wonderful pricing and policy offers, the combination of a socially and environmentally responsible partner in WLTH will be a wonderful addition for the market today that is environmentally conscious of tomorrow,” Buchanan said.

Broker-sourced loans currently account for around 67% of WLTH’s lending facility, which it plans to increase to 80% over coming months through leveraging its partnership with SFG and via direct lending.

Read more: New Brisbane-based fintech enters lending space

With over 17 years’ experience in the mortgage broking industry (12 years in aggregation), Tim Ford (pictured above centre) said he looked forward to opportunities to grow WLTH’s market offering.

“WLTH is a real challenger to many of the other digital lending and payments players in the local market,” Ford said.

“I look forward to working alongside the team to take an innovative approach in delivering value and expanding WLTH’s growth in the market through building core relationships between top aggregators, large broking businesses, referrals and the end customer,” Ford said.

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