The business legal lifecycle

Lawyer and author, Jeremy Streten explains why and when you need to pay attention to the legal aspects of your business

The business legal lifecycle

Are you running a business and confused about what you need to do in your business from a legal perspective? Are you confused by the seeming never ending list of legal considerations? Do you know that you need help but don’t know where to start?

Paying attention to all aspects of your business is important for every business owner to ensure that you are legally compliant. The traditional answer to the question of when do you need to pay attention to the legal aspects of your business is all the time. That advice is not wrong however business owners are often so busy in doing the work in their business that they don’t have the time to work on their business.

You don’t know what you don’t know, the law is a complicated so we developed the Business Legal Lifecycle. This Lifecycle is a practical and easy to use system for when business owners should take certain legal steps in their business. In this article I will go through 3 of the key inflection points in a business and why you need legal advice at those stages of your business.
Bringing on Employees
This is Phase 4 of the Business Legal Lifecycle. This is the stage of your business when you have too much work for you to do on your own while still operating the business. There is no one sized fits all formula for when a business is in Phase 4, different business owners have different points at which they will bring on employees. A key point is when you say “I don’t have enough time to do all of this work”. At this point you need to ensure that you obtain advice from a qualified professional (whether that is a lawyer or employment consultant) to ensure that you bring in your employees correctly. Ensuring that you have the right type of employment contract, workplace policies and that you comply with the National Employment Standards are all important aspects that you need to consider at this point. The law in this area changes regularly so make sure that you keep up-to-date with news for any changes and obtain regular advice to ensure that you remain compliant.
Protecting Intellectual Property
Phase 5 of the Business Legal Lifecycle is the point at which you need to protect your intellectual property. We have placed this after bringing on employees in Phase 4 as we acknowledge that in modern times start up business owners often don’t want or don’t have the money to pay to apply for trademarks etc until they know that they have a viable business. Once you have customers/clients, and have a business that has employees then you are in Phase 5. It is important at this stage that you look at your intellectual property to ensure that it is properly protected. Proper legal advice in this area will cover registering the trademark for your business and setting up different structures to protect your intellectual property.
A lot of business owners have goals of expanding their business into multiple locations, or franchising their business. This is Phase 7 of the Business Legal Lifecycle. If you are looking at expanding your business there are many different legal pitfalls and issues that you may encounter. These issues and pitfalls are unique to every business and it is critical at this stage that you obtain advice particular to your business to make sure that you are set up correctly. The right legal advice will help you ensure that your business is set up correctly and that you avoid the problems commonly associated with the expansion of your business.

In this article I have looked at 3 of the 13 phases of the Business Legal Lifecycle, understanding the Lifecycle and its different inflection points will help you build a successful business.

Jeremy Streten is a lawyer and the author of the amazon best seller “The Business Legal Lifecycle”  (,, which is designed to help business owners understand what they are doing in their business from a legal perspective and give them a plan for the future.