Hai Money's open approach empowers brokers with tech innovation and diverse lending options
This article was produced in partnership with Hai Money
Hai Money continues to make a strong impression with its broker-first approach. After successfully reaching its target of 100 brokers less than six months after launching – a milestone in no small part thanks to unwavering support from parent aggregator Finsure – the boutique aggregator is now rolling out a new tool that brokers are already giving the perfect score.
Dubbed the Hai Broker Commission Portal, the tech solution is a key strategy in the firm’s expansion plans for 2025.
"With Stage 1 successfully launched, all our brokers now benefit from a streamlined commission payment system, with an average rating of 5/5 for user-friendliness, reflecting easy navigation and seamless functionality," Bruce Li, head of growth and strategy at Hai Money told Mortgage Professional Australia.
The commission portal is just the first step in a broader strategy to provide brokers with practical, time-saving solutions. With Stage 2 of development underway, the company is working on a referral system to help brokers expand their networks and build stronger businesses.
"We're focusing on building a referral system that will allow greater opportunities for brokers to expand their network through lead generation, and build a stronger community overall."
The portal will be developed to further save brokers time, money and needless legwork.
“Some bits and pieces will play a big role in further streamlining broker workflows and commission-related processes, optimising efficiency, and ensuring brokers can focus more on growing their business.”
At the heart of Hai Money’s approach is a commitment to listening—leveraging broker feedback to shape its technology and partnerships. As it deepens relationships across the lending spectrum, the aggregator is proving that size isn’t everything in broking—strategy, community, and smart tools matter just as much.
Embracing the full lender spectrum for broker success
As a boutique aggregator with big aspirations, Hai Money isn’t forgetting that in broking, size doesn’t necessarily matter.
“We believe that every lender - big or small - brings something valuable to the table,” Bruce Li, head of growth and strategy at Hai Money told Mortgage Professional Australia.
Hai Money is able to see the strengths of the full spectrum of lender types that inhabit the financial ecosystem perhaps better than many of its competitors.
“Often overlooked, smaller lenders can offer brokers a competitive edge in niche scenarios, while larger lenders provide stability and expansive options,” said Li.
“By fostering relationships across the entire spectrum, we enable brokers to diversify their lending portfolio, ensuring they can cater to a wider range of clients.”
It is Hai Money’s continuously open stance that enables it to grab partnership opportunities that help provide its brokers with better solutions.
The firm also gave a shout out to Finsure’s sales team, especially head of sales for the Northern region Noushig Megerditchian, business development manager Paul Song, and chief executive Simon Bednar.
Feedback-driven development
Development priorities including the broker portal stem directly from ongoing dialogue with its broker network.
"In everything that we do, we always put brokers first. By putting ourselves in their shoes, we come to understand their pain points and challenges, and ultimately, offer solutions that help with resolving them so they can reach their goals," Li said.
Hai Money has a range of tech innovations in the pipeline to assist the future of broker success. These include a CRM system and a broker AI credit coach, innovations designed to empower brokers by reducing administrative tasks, allowing them to focus on what truly matters - building strong customer relationships and staying ahead in this competitive market.
This commitment to broker input shapes the company's approach to product development and partnership selection. "We continuously strive to become better, which is why we often seek feedback through surveys and forms - because we believe our brokers' success is our success," Li explained.
Hai Money is building a reputation in the industry as a firm that understands the value of community-building initiatives with rider events and cruises to help build camaraderie – but beyond the sometimes unique venues, the firm is all about gathering the clues needed to help brokers succeed more.
The focus on two-way communication sets Hai Money apart in the aggregator space. "By actively listening and providing a platform for their voices to be heard, we build a true two-way partnership built on mutual respect - a key aspect that makes Hai Money different from other aggregators," Li said.
Hai Money, derived from the concept of the 'Money Sea', is a sub-aggregator of Finsure. Hai Money puts brokers at the centre of focus, aiming to provide support in various ways to ensure no one is left behind in this ever-changing market. Its mission is to ‘set you up, build your brand, and sail you to success’. Hai Money recognises the value and potential that brokers hold, meaning that they won’t get treated like a mere number among thousands as part of the aggregator experience.
