Office address: 27/10 Carrington St, Sydney NSW 2000
Year established: 2011
Company type: financial services
Employees: 51-200
Expertise: mortgage aggregation, broker support, CRM technology, fraud prevention, credit guidance, marketing support, compliance assistance, educational workshops, financial data analytics, open banking integration
Parent company: MA Financial Group
CEO and key people: Simon Bednar, CEO
Financing status: formerly VC-backed

Finsure is one of Australia's leading mortgage broking groups. Its loan book hit the $100 billion mark in 2023, with an increase of 20% year on year.  Finsure’s goal is to provide the strongest value proposition to its network of broker-partners.

History of Finsure

Founded in 2011, Finsure quickly evolved into one of Australia's largest mortgage broking groups. The company's journey is marked by rapid growth and innovation, setting new standards in the industry. Finsure's commitment to providing strong value propositions to its broker partners has been a cornerstone of its success, fostering a collaborative environment that benefits all stakeholders.

In 2022, asset manager MA Financial announced that it had acquired Finsure for $145 million. At that time, Finsure had a lending portfolio of $60.8 billion and a network of over 2,000 brokers.

In 2023, Finsure reached another milestone by making open banking available to its brokers – the first aggregator to do so.

Products and Services of Finsure

Finsure offers a wide range of products and services designed to support its network of brokers and enhance the mortgage application process. Among its offerings include: 

  • CRM data entry and loan processing support: streamlining the application process by handling administrative tasks
  • lending panel: access to over 75 leading lenders, providing thousands of loan options for diverse needs
  • marketing support: including digital strategies, graphic design, website creation, and social media content
  • Infynity CRM: the first aggregator software developed for a broker, built in-house by Finsure’s tech team. Infynity features marketing tools and data analytics, among others

Culture at Finsure

Finsure's culture is deeply rooted in its desire to support and elevate its broker partners. The company prides itself on a forward-thinking, dynamic, and caring environment, where innovation and value addition are paramount. This culture of support and collaboration is evident in every aspect of Finsure's operations, from its comprehensive support services to its commitment to broker success.

About Finsure CEO Simon Bednar

Simon Bednar has been in the financial services industry for over 20 years. Before he was appointed CEO in 2022, he was general manager from 2014 to 2022.

Before joining Finsure in 2011 as state business manager based in Melbourne, Bednar held leadership positions in various companies in the healthcare, consulting, technology, and mortgage industries.

Bednar holds a degree in engineering from the University of Melbourne. He is part of Mortgage Professional Australia’s Global 100 list for 2023.

The Future at Finsure

Finsure's journey from its early years to becoming a leading mortgage aggregator in Australia underscore its pioneering role in the industry. With a strong leadership team, innovative products and services, and a culture of support and collaboration, Finsure is well-equipped to navigate the evolving landscape of the mortgage industry.


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