Purple Circle Financial Services

Office address: 14a Porter Street, Beaconsfield, WA 6162}
Website:  www.purplecfs.com.au
Year established: 2016
Company type: financial services
Employees: approx. 10
Expertise: education and training services, mortgage broking, financial service provider, aggregator
Parent company: N/A
CEO and key people: Michael Stephens, Director
Financing status: N/A 

Purple Circle Financial Services is an aggregator formed by mortgage brokers who seek to foster a broker-centric community where members are also co-owners. Purple Circle provides its members with free services and tools that include training, practical support, and access to a wide range of products. Whether one is an expert or a newcomer, qualified brokers will earn shares in Purple Circle, which is theirs for life once allocated.

History of Purple Circle Financial Services

Purple Circle was established in 2016 in Beaconsfield, Western Australia after the founder sought to create a company with a co-operative approach where all the members have a voice in the strategic direction of the company.

After years of seeing institutions pay millions of dollars to the owners of the larger aggregators and broker groups, the creator of Purple Circle wanted to witness some of that money awarded to the brokers themselves.

Products and Services of Purple Circle Financial Services

Purple Circle's offers a wide range of services and benefits. Key offerings include:

  • shares: members gain ownership shares, aligning individual success with the company’s growth 
  • training & development: ongoing education programs ensure brokers are at the forefront of industry trends and regulations
  • support: tailored business management and strategy support from an experienced team
  • flexibility: customisable member agreements and fee structures cater to varied broker needs
  • technology & software: advanced, integrated software solutions streamline operations, from CRM to compliance 

Culture at Purple Circle Financial Services

Purple Circle aims to provide its members with high-quality advice, services, and utilities to promote collaboration among the broking community. The company emphasises empowerment and support through the cultivation of good customer relationship management. Purple Circle displays innovation and service excellence for being the first and only broker-owned sub-aggregator in Australia.

About Purple Circle Financial Services Director Michael Stephens

Michael Stephens has been the Director for Purple Circle Financial Services since 2016. He has over 20 years of experience in the Financial Services and Property Industry.

Stephens graduated from the University of the Witwatersrand in Johannesburg with a bachelor’s degree in Commerce, Marketing, Finance & Business Economics. His business expertise focuses on client engagement, business strategy, and leadership.

The Future at Purple Circle Financial Services

Purple Circle remains focused on achieving financial success through facilitating growth within their community and culture. Rooted in Australia’s lack of broker-focused aggregators, the founders of Purple Circle took it upon themselves to improve their financial landscape. Through their business innovation centered around the members owning shares of the company, their future highlights integrity, collaboration, and adaptability to market changes.

Purple Circle is expanding their business with product offerings like Allium Money and initiatives such as the Purple Pathways Academy for aspiring brokers. The company continues to deliver a forward-looking approach that seeks to broaden its impact and reach in the mortgage broker industry.



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