Office address: Level 17/309 Kent St, Sydney NSW 2000
Website: www.mortgagechoice.com.au
Year established: 1992
Company type: financial services
Employees: 1,000+
Expertise: home loans, personal loans, car loans, credit cards, asset finance, equipment finance, business lending
Parent company: REA Group
CEO and key people: Anthony Waldron, CEO
Financing status: corporate backed or acquired
Mortgage Choice is a mortgage brokerage company that works with over 35 lenders and over 1,000 brokers across Australia. The company has helped over 750,000 Australians fulfil their dreams of home ownership. Mortgage Choice is part of the REA Group, one of Australia’s leading digital property companies.
Mortgage Choice was established in 1992 and has evolved into one of Australia's largest mortgage brokerages. It was acquired by the REA Group in 2021; the following year, Mortgage Choice merged with Smartline Personal Mortgage Advisers as part of the acquisition.
These business moves opened possibilities for Mortgage Choice. The merger with Smartline expanded their broker network, while being part of the REA Group gave them access to innovative tools and technology.
Mortage Choice has won several awards over the years. It was recently named Aggregator of the Year at the Australian Mortgage Awards.
Mortgage Choice promotes a culture of integrity, community involvement, and customer advocacy. The company has a strong ethical framework, evidenced by its Customer Charter. The company is transparent about the way it operates, how it handles personal information, and how it can best help its clients. For example, they declare that they do not charge for their home loan service; they are paid by the lenders they work with.
The company also contributes to charitable initiatives through the Mortgage Choice Charity Foundation. The charity is run and managed by the owners, loan writers, and admin staff of Mortgage Choice with the support of its parent company, the REA Group. The charity exists at the state and federal levels, reaching more Australians in need.
Anthony Waldron, leading Mortgage Choice as CEO, has extensive experience in finance and property sectors. He joined the company in October 2021, bringing over 25 years’ experience to the role. Before joining the REA Group/Mortgage Choice, he held various leadership roles at NAB, Australia’s largest business bank.
Waldron holds a degree in business, finance and economics from the University of Technology Sydney and a graduate diploma in Applied Finance and Investments from FINSIA.
With the backing of REA Group, Mortgage Choice is set to continue embracing digital innovation and enhancing its brokerage network. Following its merger with Smartline Personal Mortgage Advisers in 2022, Mortgage Choice will be focusing on what Waldron calls its “post-integration roadmap.” This will include improved services for their brokers which, in turn, result in better services for aspiring homeowners throughout Australia.
Queensland broker recognised for two decades of service to Australia's mortgage broking industry
Katie Thomas crowned residential finance winner, while Bridgit takes home fintech gong at dazzling Crown Melbourne gala
Resignations outnumbered new appointments across Australia's largest mortgage aggregators
Why every stint in banking only made this adviser more convinced that broking was where he belonged
From office manager to mortgage strategist, broker builds career on relationships, financial education, and the smart use of AI
Non-bank lender enters strategic partnerships with AFG, Mortgage Choice
Half a decade of growth pays off for prominent bridging finance specialist
Brokerage director on why broking is about more than securing finance
Brokers, lenders and BDMs have days left to enter Australia's most prestigious mortgage industry awards
Household spending jumped 1.3% in May, beating forecasts and reversing April's decline
