Heartland Bank

Office address: Level 3, 277 Broadway, Auckland, Newmarket 1023
Website: www.heartland.co.nz
Year established: 1875
Company type: banking
Employees: 201-500
Expertise: savings and deposits, reverse mortgages, business loans, home loans, car loans, rural loans
Parent company: Heartland Group Holdings
CEO and key people: Leanne Lazarus, CEO
Financing status: -

Heartland Bank is New Zealand’s leading provider of reverse mortgages. It is 100% New Zealand operated and managed and is part of Heartland Group Holdings. The Group is listed on both the Australian and New Zealand stock exchanges. Its Australian operations, particularly through Heartland Finance, focus primarily on reverse mortgages, positioning the company as a leader in this niche market.

History of Heartland Bank

Heartland Bank is part of the Heartland Group, a financial services company founded in Ashburton as a small building society. Over the years, the company evolved and merged with other financial entities to become Heartland Building Society in 2011.

In 2012, Heartland Building Society was granted bank registration by the Reserve Bank of New Zealand. This milestone marked Heartland's rise as the only New Zealand operated, controlled, and managed banking group. In 2013, the Hartland Building Society became Hartland Bank Limited.

Products and Services of Heartland Bank

Heartland Bank offers a comprehensive suite of financial products and services, designed to meet the diverse needs of its customers. Among its offerings include:

  • savings and deposits: recognized for its excellence in savings products, Heartland Bank has been awarded Canstar's Bank of the Year-Savings for six consecutive years
  • reverse mortgages: Heartland Bank has assisted over 22,000 Kiwis in releasing equity from their homes to improve their retirement lifestyle
  • car loans: offers vehicle loans with flexible repayment options, including no set up fees for a limited time
  • business loans: provides a range of financing options for assets, working capital, franchises, and trucks and trailers
  • home loans: Heartland Bank offers fixed, floating, and line of credit home loans
  • rural loans: tailored financial solutions for the agricultural sector, enabling farmers to manage their finances effectively

 Culture at Heartland Bank

Heartland Bank fosters a culture of inclusivity and diversity, celebrating the unique backgrounds and perspectives of its team members. In fact, the bank was recognised as a diversity and inclusion champion of the year for 2023. This accolade underscores Heartland's commitment to creating a supportive and rewarding work environment, where innovation and excellence are nurtured. 

About Heartland Bank CEO Leanne Lazarus

Leanne Lazarus was appointed CEO of Heartland Bank in August 2022. Before that, she was CEO and Executive Director of Westpac Life NZ Ltd, the insurance arm of Westpac NZ.

Lazarus has 30 years' experience in banking and financial services, having held senior executive roles in financial institutions in Africa, Asia, Australia, and New Zealand. Her career includes significant tenures at ANZ, where she spent 17 years, leading multi-disciplinary teams of up to 6,000 people worldwide.

Aside from earning an MBA from the Australian Institute of Business, Lazarus also holds a Lean Six Sigma (Black Belt) accreditation. She also completed programs under Duke University, the MIT Sloan School of Management, and the University of Virginia Darden School of Business, among others.

The Future at Heartland Bank

One of Heartland Bank’s goals for the future – and consistent with its digitalisation strategy – is “providing customers with frictionless service at the lowest cost.” This involves offering an excellent yet cost-efficient customer service experience through Heartland Bank’s digital platforms. The bank’s measure of success is a lower CTI ratio, and the goal is to bring this down to less than 35% by FY 2028.

As the bank looks to the future, its focus on customer-centric solutions, digitalisation, and strategic leadership will continue to drive its success and growth.

Heartland granted indicative approvals to acquire Challenger Bank

If deal finalised, Heartland will be first NZ bank to buy an Australian bank

Heartland records 20% growth in reverse mortgages

Strong half-year results driven by ageing population, cost of living

Why are older homeowners dipping into their equity?

Reverse mortgages growing in popularity, says firm

Heartland Group posts record $95.1m profit

Reverse mortgage pipeline up 50%

Heartland Group acquires StockCo Australia

New ownership boosts livestock finance offering

Two senior hires join the ranks at Heartland

One will support strategic growth ambitions in Australia