Office address: 50 Bridge Street Sydney NSW 2000
Year established: 1849
Company type: financial services
Employees: 3,000
Expertise: Financial planning and advice, superannuation, life insurance, investments, banking
Parent company: N/A
CEO and key people: Alexis George, CEO
Financing status: corporate-backed or acquired

AMP Limited is a leading financial services company in Australia, known for its extensive range of financial products and services, including in the mortgage sector. With a rich history dating back to 1849, AMP has grown to become a significant player in Australia's financial scene, offering solutions tailored to both individual and business needs. The company has $149 billion in total assets under management and administration (as of 2022).

History of AMP

AMP was established as the Australian Mutual Provident Society in 1849. Over the years, it has evolved significantly, transitioning into a publicly listed company in 1998. The years that followed saw an expansion into banking, superannuation, financial advice, and investment management. In 2022, the company announced the sale of its global asset management business to focus on banking and wealth management.

Based on its 2022 annual report, AMP helped over 188,000 banking customers and over 9,290 home buyers in Australia.

Products and Services of AMP

AMP's product offerings are diverse, catering to a wide range of financial needs: 

  • mortgage products: AMP provides competitive mortgage options, including home loans for first-time buyers, property investors, and those looking to refinance. Their mortgage products are designed to offer flexibility and competitive rates to meet the diverse needs of Australians
  • banking services: Beyond mortgages, AMP offers a suite of banking services, including savings accounts, term deposits, and business banking
  • superannuation and retirement: AMP is a key provider of superannuation products, offering solutions to help Australians save for retirement. Their offerings include self-managed super fund (SMSF) services and retirement planning services
  • investments: AMP is the largest diversified investment manager in Australia, offering a range of investment products catering to both individual and institutional investors
  • financial advice: recognizing the importance of expert guidance, AMP offers financial advice services, helping clients to plan for their future, manage wealth, and make informed financial decisions 

Culture at AMP

AMP prides itself on a culture of integrity, professionalism, and commitment to customer service. The company is dedicated to fostering an inclusive workplace where diversity is celebrated, and employees are encouraged to grow and innovate. This culture is underpinned by AMP's core values, which guide its approach to business and client relationships.

About AMP CEO Alexis George

Alexis George was appointed CEO in 2021, bringing over 30 years’ experience to the role. Her leadership has been described as down-to-earth and people focused. She was considered one of the best people managers at ANZ, where she served as deputy CEO before moving to AMP.  

Apart from leadership positions at AMP and ANZ, George also held C-suite roles with ING. Her 10-year career with the European financial institution led to postings in the Czech Republic, Hong Kong, and Australia. She was also previously part of BNP Paribas, Bankers Trust, and PricewaterhouseCoopers.

The Future at AMP

AMP is positioned to navigate the challenges and opportunities of the financial industry with a strategic focus on technology, sustainability, and customer satisfaction. The company aims to leverage digital innovation to enhance its product offerings and service delivery, ensuring it remains competitive and responsive to market trends. AMP's commitment to sustainable practices and responsible investment also signifies its dedication to contributing positively to the broader community and environment.

RateCity reports ‘mixed bag of rate changes’

Cuts and hikes mark a week of market fluctuations

Home loan pricing – how does it impact customer retention and broker revenue?

Effective repricing can reduce client churn, according to new report

BDM in the Spotlight: Sonia Diamante, outsource Financial

Experienced relationship manager keen to help new brokers

Economists predict the first RBA rate cut

Most experts think softening inflation will not hasten rate cuts

State Manager in the Spotlight: Samantha Robinson, BOQ Group

Former broker always available to listen and learn

Lenders continue to slash fixed rates

Last week's few rises were mostly on new customer variable rates

Digital services expedite home loan approvals

NextGen's tech tools making processes easier for brokers and lenders

Why broker education matters: experts have their say

Demand for continuous learning soars – here's why

AMP Bank profit drops due to lower home loan growth

Lender releases FY23 results and looks to diversify, reduce costs

State Manager in the Spotlight: Ben Livera, Mortgage Choice

Helping brokers climb their 'Everest' a rewarding role