=16. Graeme Holm, Infinity Group Australia

=16. Graeme Holm, Infinity Group Australia

Company: Infinity Group Australia
State: NSW
Total value of residential loans FY20: $169,846,877.00 
Total number of residential loans FY20: 493

Thinking of his business as a “personal trainer for finances”, Infinity Group director Graeme Holm believes his role is not just about facilitating a loan; it also incorporates education on improving finances.

Teaching financial literacy on stage with big names like Richard Branson and Grant Cardone, he has also recently developed a 27-module online home study course that teaches families how to search for the best loan, as well as how to structure the loan and manage it.

Holm says this type of education has been particularly important this year, and he has noticed that customers have been more vigilant in searching for what they believe is the best deal. He has also seen greater volumes of refinances and first home buyers than ever before.

“We have struggled to keep up with volumes, and I have been personally processing loan files after building an amazing team that had started to remove me from the day-to-day lending processing,” Holm says. He believes customer relationships are “pivotal” in uncertain times like these, saying he prefers to refer to both staff and clients as a “financial family”.

As for what makes a top broker in 2020, Holm lists three things: experience, applied knowledge and a passion for people. He adds that while there are some amazing brokers, he has come across many “horror stories” and believes the industry could benefit from more education.

“I would like to see our educational requirements increase, like the financial planning industry has recently changed. I believe we are a professional service business that should charge for professional services and not just be reliant upon commissions,” he says.