Its lending boom placed it in a prime position when it entered FY2022
They are ready to reintroduce support measures for customers in need
Some agencies are shifting to the online format well ahead of government mandates
The trend is slowly pricing locals out of the market, however
Fixed rates starting with "3" are slowly but surely becoming the norm
The small challenger puts a focus on broker-focused lending
It does retain one arm, however
"Everyone is trying to time the top of the market"
The appointee was named CMO Australia's number one marketer
Some experts regard the move as unnecessary as it 'skirts around' real concerns
