ASB's Tikitiki o Pūtea pilot programme a success

More than 160 children participated in the pilot

ASB's Tikitiki o Pūtea pilot programme a success

ASB’s Tikitiki o Pūtea pilot programme has successfully completed, with more than 160 children taking part in the financial literacy programme that was delivered exclusively in Te Reo Māori and developed with Te Ao Māori principles in mind.

Part of the CBA-owned bank’s GetWise schools programme, Tikitiki o Pūtea’s aims to normalise money conversations among Māori communities. It is taught to primary and intermediate school children through interactive workshops with trained facilitators who can speak Te Reo fluently. 

Results from the pilot showed that after participating in Tikitiki o Pūtea, the number of children who feel able to discuss money topics with their family has surged by more than 50%. The programme also resulted in more students discussing money (up by more than 40%), understanding about setting money goals (up by 35%), and understanding of the importance of budgeting (up by 40%). 

In a media release, Tawa Campbell-Seymour (pictured above), executive manager of Māori banking at ASB Pouhoe, said Tikitiki o Pūtea, which builds on the success of GetWise, is not only delivered in Te Reo Māori, it is also underpinned by Te Ao Māori principles and narratives.

“This ensures financial education is provided through a Te Ao Māori lens and in turn resonates with tamariki within kura Kaupapa (full-immersion Māori schools). We're really proud of this kaupapa to uplift the financial capability of our rangatira o āpōpō (future leaders),” Campbell-Seymour said.

“Accessibility has always been something we are conscious of when creating financial tools, and Tikitiki o Pūtea is one way we are able to help with this, not only teaching tamariki about finance and pūtea [money], but normalising these conversations amongst themselves, their whānau and their communities.”

To date, Tikitiki o Pūtea has been run in four schools in Tamaki Makaurau.

ASB said it is seeking expressions of interest from schools across New Zealand who would like to take part in the programme, designed to set children up for financial success. The workshops educate students about the fundamentals of money in four different stages – from identifying needs, wants and learning to save, right through to budgeting.

Launched in 2010, GetWise aims to teach kids how to be clever with cash. It has so far been taught in more than 1,700 schools and reached more than 45,000 classrooms.

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