launches feature enhancing property search experience

A new website feature from improves property search experience launches feature enhancing property search experience

Property website has released a new feature that will help customers more quickly find the best property that fits their needs.

The “listing minimise” feature of the website will help people identify the properties that do not suit them and minimise such properties from search results. The feature is available on all residential for sale, rent, and rural listings.

In a statement, CEO Sarah Wood said the company’s mission is to improve the property journey of buyers, renters, and sellers.

“We are a tech company that lives and breathes property, but our focus is always on listening to our customers to find ways to make their journey easier,” Wood said.

The listing minimise feature is a first of its kind, according to

People often see the same listings even though they are not right for them, Wood said, adding that sellers often wonder why lots of views on a listing does not necessarily result in a sale or even enquiry.

The new feature allows for a more “efficient and personalised search experience” for people.

Through this feature, a property seeker who chooses to minimise a listing is prompted to select the reasons why, including value for money, property layout or location, condition, and size.

Such information is then fed through to vendors or landlords through the person who marketed the property. This provides real-time feedback for the sellers directly from the market.

The new “listing minimise” feature is an addition to a suite of tools designed by to personalise property seekers’ search.

Another tool from the website is instant notifications, through which property seekers are notified the moment a new property that matches their search criteria becomes available.

According to Wood, the feature is helpful for focused buyers or renters who want to be ahead of the market.

In 2023, also launched instant updates. Through this, a buyer who saves a property they like will be alerted if the price or sale method changes, such as when the property passes in at auction.

Wood said the company is always looking for more ways to improve the property journey of buyers, renters, and leasers.

In 2023, data from showed that 2024 will see more demand in the property market, citing rising searches and engagements on listings on the website.