A national broker network is crediting a 20 per cent jump in its advertising budget for a double-digit spike in business – even as new home sales slip.
It’s entirely understandable urge. But brokers should resist slashing marketing budgets in this slower market, cautions the head of a brokerage on track to realize a total funded volume of just under a billion dollars this year – in large part because of its own consistent advertising.
Mortgage Brokers Ottawa claims the highest number of mortgage professionals on this year’s Top 50 list. Vernon Clement Jones delves into the reason for that and discovers that there are several
A radio ad for a leading Ottawa brokerage is stirring leads but also controversy with its subtle jab at the competition – other brokerages included.
A brokerage hawking salaried positions instead of tried-and-true commissions is pointing to a slowing market to explain a significant increase in the number of brokers jumping at the opportunity.