The answer could be the company with the highest Klout score
Over two years ago, MortgageBrokerNews.ca assembled a list of brokers and networks with the highest Klout scores, but who reigns supreme today?
Klout is a website that tracks a person’s influence through social media, and one industry professional has been tracking mortgage-specific Klout scores.
“Klout is one indication of one’s online engagement – it’s not the be-all and end-all, but it’s a good place to start,” Dave Teixeira, VP marketing and public relations for Dominion Lending Centres, told MortgageBrokerNews.ca. “If you have a score above 60, you’re probably very active and engaged; we’ve increased from the low 40s to 62, and right now we’re the #1 mortgage company on Klout.”
As we reported in 2013: Launched in 2008, the website Klout uses social media analytics determine a person’s online presence by measuring how others react to their posts. Users can improve their score through interaction and sharing information online.
And Teixeira has been regularly tracking various mortgage companies’ respective Klout scores.
According to a list provided by Teixeira, DLC leads with a score of 61.6, followed by Rate Supermarket (58.01), RateHub (55.15), CAAMP (52.52), and The Mortgage Centre (51.4).
“What I did when I came aboard, and I analyzed what we were doing in terms of social media,” Teixeira said. “We came up with an editorial plan, and scheduled postings; we also wanted to insert ourselves into various conversations.”
Teixera credits this regular social media engagement with helping boost DLC’s Klout score.
“That has created good will and people saying good things about us; we also use it for advocacy, but addressing misconceptions about the industry,” he said. “It’s all about consistency, which takes time.”
Check out the original Klout article to find out which players and companies had the highest scores two years ago.