The acquisition expands the tech options available to brokers and consumers in both Canada and the US
Fintech Lone Wolf Technologies, which offers digital products for an estimated 75% of all real estate transactions in Canada and the United States, has announced that it has acquired real estate and mortgage software company Propertybase.
Propertybase is a major global provider of real estate websites, CRM, and lead generation software, currently serving 4,500 businesses and 250,000 users in over 80 countries. Lone Wolf said that Propertybase’s solutions “add complementary front office tools to Lone Wolf’s product portfolio, providing complete technology coverage from lead to listing to close for both agents and brokers.”
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This marked Lone Wolf’s fifth tech acquisition over the last nine months, following W+R Studios, LionDesk, HomeSpotter, and Terradatum.
“With these additions, Lone Wolf’s expanded end-to-end technology now includes solutions for marketing, CRM, CMA, transaction management, eSignature, brokerage operations, insights and analytics, talent management, as well as ancillary tools and services,” the company said.
“Lone Wolf and Propertybase have been on parallel tracks for years. We thought it was time our paths crossed,” said Jimmy Kelly, CEO and president of Lone Wolf. “Propertybase is known for its incredible CRM and real estate websites, while Lone Wolf has long led the industry in transaction and back-office management. Our customers want – and need – these essential solutions to work together, so they can run their entire business in one place. This acquisition brings these leading products together and puts our combined team in position to deliver the ultimate unified technology platform for the real estate world.”
