Homewise launches affiliate marketing program

CEO says program will enable the company to increase the awareness and reach of their services

Homewise launches affiliate marketing program
Duffie Osental

Online mortgage company Homewise has partnered with marketing firm Fintel Connect to launch its new affiliate marketing program.

Under the partnership, Homewise will tap into Fintel Connect’s network of marketers and finance influencers to grow its affiliate channel.

Read more: Consumers behind push for latest, greatest mortgage tech

“Buying a home is one of the biggest financial decisions Canadians make, and Homewise helps make that buying process easier and more transparent,” said Jesse Abrams, co-founder and chief executive officer of Homewise. “Our technology is here to help new and current homeowners across Canada and working with Fintel Connect's wide-reaching network of trusted finance influencers enables us to help build the awareness and reach of our solution.”

For its part, Fintel Connect said that it works with a “wide range of tier-one banks, community banks, and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technology” and is “excited to support the Homewise team in delivering a better home-buying experience.”

“Our partners are known to embrace brands that are improving customers' financial wellbeing, and Homewise's platform will be a great match for their audiences,” said Nicky Senyard, chief executive officer of Fintel Connect.

Homewise’s digital mortgage platform includes over 30 banks and lenders, offering customers an automated online application process for mortgage pre-approval, approval, refinancing, or switching providers.

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