Equifax Canada works to rebuild trust after major data breach

Firm struggling to salvage reputation after a hack last year affected 19,000 Canadians and half of all its American clients

Equifax Canada works to rebuild trust after major data breach
Equifax Canada’s chief privacy officer assured that there’s no evidence of fraudulent activity on the Canadian accounts hacked in last year’s massive data breach at its U.S. parent company.

In an interview with Bloomberg, chief privacy officer John Russo said that the company recognizes its reputation took a hit after the leak of highly confidential information, which affected about half of all Americans and about 19,000 Canadians.

The company’s statement came as the international credit-monitoring company continues to take steps to restore trust in its ability to collect and protect highly sensitive data used by financial institutions, landlords, and consumers.

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Equifax Canada remained tight-lipped in the aftermath of the hack, but it is now making spokespeople available as it promotes a new type of service that it wants to sell to Canadian lenders, who now have to do a verification of the employment and income information included on mortgage applications.

Russo said Equifax Canada’s own servers weren’t breached and none of the Canadians who used the hacked U.S. server have reported any signs of identity theft since they were notified of the risk.

He also stated that the company regularly monitors the internet to detect illicit buying and selling of stolen information, and that the firm has found no evidence of transactions involving data from the Canadian victims in last year’s hack.

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