CIBC reveals new branding

The bank launched a new take on its very first logo designed more than five decades ago

CIBC reveals new branding

Canadian Bank of Imperial Commerce has launched its new look, which it said reflects the enhanced capabilities and robust workforce it has built up over the past few years.

“CIBC’s purpose will feature prominently in its new branding, which includes a bold and modern new logo that signifies the bank’s relationship with clients and the transformative role the bank plays in helping clients achieve their ambitions,” the bank said.

The new design is a “fresh take” on the bank’s first logo designed in 1966, modernizing the classic look “in a way that evolves past into present, to create a symbol of our purpose – one that connects to our past and future opportunities,” CIBC said.

The new look and logo went live today on the bank’s digital channels and advertising. The branding will be gradually rolled out to the institution’s products and locations over the coming year, CIBC said.

Read more: CIBC’s Q3 results are in

The new branding “reflects the bank we've become by investing in our capabilities and our client-focused culture,” said Victor Dodig, president and CEO of CIBC. “Since our founding more than 150 years ago, CIBC has worked to deliver exceptional client experiences, never more so than today as we build a relationship-oriented bank for the modern world.”

The bank said that its milestones in recent years include the launch of a new global headquarters in downtown Toronto and the inauguration of a North American platform featuring state-of-the-art digital capabilities, coupled with “core banking solutions and advice focused on meeting the needs and expectations of clients on both sides of the border.”