Broker expands into third market in less than a year of operations

CanWise Financial has opened its third office in less than a year since foundation and the company has enjoyed marked growth in that span.

Broker expands into third market in less than a year of operations
CanWise Financial has opened its third office in less than a year since foundation and the company has enjoyed marked growth in that span.

“We are now open in Alberta as of March 4. We have an office right downtown Calgary. We have two employees so far, with plans to expand to three employees within the next month,” James Laird, president of CanWise Financial told MortgageBrokerNews.ca “That office will work quite closely with Toronto as far as branding and lenders.”

Alberta, of course, has seen sagging sales in the wake of dropping oil prices. Among CanWise’s competitors in the province is his former brokerage True North Mortgage, which is heavily focused on that market.

Matt Leggett, also formerly of True North Mortgage, will head the office as vice president, Alberta.

“I’ve worked extensively with him over the years and he is a very high performer and I thought he was the perfect fit to open an office in Alberta under the CanWise banner,” Laird said. “On his own, Matt does a ton of volume, to the tune of 50 to 60 million dollars per year and he’s got some great leadership qualities that will allow him to hire and train and create a great presence for CanWise.”

CanWise recently opened a Quebec office as well.

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Laird hopes to eventually expand Canada-wide and has already set up shop in three of his four target regions – Montreal, Toronto, and Calgary, with an office planned for Vancouver.

CanWise started funding mortgages in Toronto on October 1 and it has grown exponentially in that time. Volume in the first six months has been doubling every two months and much of that growth is attributed to the use of rate sites – with about 65 per cent of the business being driven by online leads, according to Laird who is also a part owner of RateHub.ca.

“I’m really about a year ahead of where I thought I’d be when I started CanWise in the summer,” he said. 
 

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