BrokerPlus co-founder on what brokers are telling him about their tech outlook
It’s a familiar challenge for mortgage agents and brokers: the need to devote hours on a file to document collection, compliance, downpayment analysis, and other duties that can hold up a deal and leave clients wondering what the holdup is.
But advancements in technology mean brokers can develop a framework for cutting their own file time, according to BrokerPlus chief executive officer and co-founder Swish Goswami, who told Canadian Mortgage Professional he encountered a common theme when speaking to brokers ahead of launching the company in March.
“A lot of brokers have been echoing the same problems. They have so many tools that they’re paying for that they’re not even using, and they’re not even unsubscribing because they’re signed up to an annual agreement,” he said.
He sees a significant hurdle for brokers: When platforms don’t communicate with each other, brokers struggle to maintain a single source of truth on any given file, a confusion that can flow through to the client.
Goswami’s own experience as a mortgage applicant, which involved weeks of document requests with little clarity on where his file stood, reinforced what he was hearing from brokers about what those failures look like on the other side.
He saw some of the tools being offered to brokers as “frankly archaic” and a far cry from best-in-class. “The level of automation and implementation of cutting-edge tech like AI was very limited,” he said.
“The price point for tools that were a little bit more advanced but only did one thing well was also very high, with brokers paying fees that would increase based on usage or on the number of files they were looking to analyze.”
A measured approach to AI
It’s no secret that artificial intelligence is increasingly pitched as a solution to the industry’s operational problems, but Goswami said the mortgage sector requires particular care given the sensitivity of the data involved.
“We don’t flaunt the AI in front of brokers. We don’t try to make it seem intimidating,” he said. Brokers can trigger automations through plain-language prompts rather than manual logic trees, but the company has drawn explicit limits around where AI is applied.
“We’re sensitive to the fact that we’re handling sensitive customer information, so there are certain parts of our platform where we refuse to even introduce AI because we don’t want to risk anything related to customer data,” he said.
Beyond operational efficiency, he also argues that the industry has underinvested in tools that help brokers grow their businesses rather than simply manage existing workloads.
“Can we help a broker who’s doing $10 million in funded volume get to $50 million or $100 million?” he said. “Our high-level goal is to get to 1,000 brokers, and to support those brokers not just in running a deal more efficiently, but in taking on more deals and building higher capacity.”
Looking to the future
The industry has come on in leaps and bounds in terms of tech adoption, but Goswami still sees a gap it hasn’t fully closed: the difference between a technology stack that processes deals and one that actively helps Canadian mortgage brokers build sustainable and scalable businesses.
The tools exist, he argues – the problem is that they have arrived, piecemeal, at high cost and with diminishing support over time. Responsiveness is something he sees as particularly important for brokers.
Goswami will speak on Day 2 of MortgageFest Canada (September 24), hosting a session from 1:40-2:00 p.m. on how brokers can expedite the submission process and speed up the overall journey of a mortgage file.
The question now is whether tools can be brought together in a way that actually serves how brokers work. “What we wanted to do was build something affordable, build something that a modern broker in 2026 would actually want to use, and bring everything into one place,” he said.
Make sure to get all the latest news to your inbox on Canada’s mortgage and housing markets by signing up for our free daily newsletter here.
