Radius Financial’s results in the 2021 Brokers on Lenders survey could hardly have been more spectacular – the lender came away with nine gold medals and one bronze in 10 categories and also won gold for overall performance. That amazing haul represents the best performance in the survey’s 15-year history.
CEO Ron Swift attributes the company’s impeccable reputation among mortgage brokers to the fact that, as former brokers, its founders have an innate understanding of the profession and what’s required to service the broker community.
“This company was founded by mortgage brokers for mortgage brokers,” Swift says. “Our ownership, senior management and our people are only focused on servicing our broker customers. Understanding those customers, working with them, listening to them and being accessible to them has proven to be a real differentiator for us.”
With the broker channel representing the company’s primary focus, it goes without saying that Radius has placed huge importance on putting together the right group of people to support that client base. Alex Haditaghi, the company’s chairman, says the superb and experienced team Radius has assembled is one of the biggest reasons why it has been so successful among brokers.
“We’re in the relationship business,” Haditaghi says. “The better the relationship we have with our customers, the better service we can provide. We’re very fortunate to have great people, and this unprecedented win is a credit to all of them and our senior management team.”
Innovative process changes have also helped to drive Radius’ unparalleled service, Swift adds. “We also did something practical – implementing the need to have some supporting documentation submitted with the initial submission. We won’t underwrite a deal until the required initial supporting documentation is provided.”
That small change has been “a true win-win” for Radius and its brokers, Swift says, making a positive impact on its service levels and allowing brokers to get faster answers, commitments with few or no conditions, and fewer cancellations after the fact.
Swift says it’s essential for brokers and lenders to determine whether they’re a good match for each other – a conversation brokers can start with Radius by contacting the company on any of its channels.
Haditaghi paid tribute to the brokers who took the time to answer this year’s survey, as well as every member of the well-oiled Radius team that has helped the company cement its status as one of Canada’s leading lenders.
“Thank you to everyone who has supported our company over the past year and a half,” he says. “We wouldn’t be here without their support.
Head Office Address:
98 Wembley Road, Toronto, ON M6C 2G6