Lender joins growing cohort of non-banks to sign up to the voluntary code of practice
Bluestone Home Loans has become the latest non-bank signatory to the Australian Finance Industry Association (AFIA) Finance Industry Code of Practice, joining the likes of Pepper Money, Prospa and Brighte.
The Code sets standards across customer service, ethical conduct, responsible lending, hardship support, dispute handling and transparency for participating finance providers.
By signing on, Bluestone commits to promoting fair and responsible lending practices, communicating clearly with customers, supporting borrowers experiencing vulnerability or financial hardship, providing accessible dispute resolution, and maintaining strong governance standards.
Mark Jones (pictured), chief executive of Bluestone Home Loans, said the move reflects the lender's focus on continually improving the customer experience.
"We help borrowers with complex or unique financial situations access the market with confidence, and believe every Australian deserves access to fair and transparent home lending solutions. Becoming a member of the AFIA Finance Industry Code of Practice reflects our customer-first approach and our focus on maintaining high standards of conduct across our business.”
He added that the framework will help lift confidence across the non-bank sector more broadly.
"The Code provides an important framework for ensuring customers are treated fairly and consistently throughout their lending journey. We are proud to join fellow industry participants in upholding these principles and helping to build greater trust and confidence in the non-bank lending sector.”
What is the AFIA Finance Industry Code of Practice?
AFIA’s code of practice is a self-regulatory layer that sits alongside formal regulation, developed with member lenders to improve transparency, fairness and customer confidence, and to help members meet community standards and legal obligations while strengthening trust in the finance industry.
The association works with the government, financial regulators and other stakeholders to continually evolve this framework.
AFIA runs several sector-specific codes alongside the finance industry code, including codes covering online small business lenders, buy now pay later (BNPL) providers, car rental and insurance premium funding, each with its own accredited member list and, from 1 January 2026, oversight by the Finance Industry Code Compliance Committee (FICCC).
