Avoiding digital distractions in business

A look at how some of the world's busiest business people overcome the temptation of distractions

Avoiding digital distractions in business

A look at how some of the world's busiest business people overcome the temptation of distractions

Six minutes. This is the amount of time people can stay focused on a task before succumbing to the lure of email or messaging apps, according to research by RescueTime.

After analysing 185 million working hours’ worth of data, the research revealed that people check email or their instant messenger apps every six minutes, on average.

The research also found that we only spend 2.8 hours per day doing “productive” work. In the US, given that the average employee works 47 hours per week, most are spending less than a third of their working hours doing focused, impactful work.

Through the podcast that I host, “How I Work”, I have spoken to dozens of successful entrepreneurs, business people and innovators about how they buck the trend seen in these statistics.

For the world’s most productive people, deliberately taking themselves o‑ ine is the key to making progress on their most important projects

My guests on the show are all world-class performers in their individual domains and have all developed strategies for fighting the temptation to do a ‘just check’ of their email every few minutes.

They use checking digital distractions as a mini break

Wharton professor and bestselling author Adam Grant isn’t a fan of going cold turkey when it comes to social media, email and other digital distractions.

Instead, he uses them as small rewards or breaks after spending time on a large chunk of deep, focused work. “I actually find some of those distractions to be useful mini breaks,” Grant explains.

“So, when I’m stuck on an idea or a sentence when I’m writing, I’ll actually go over to Twitter and check it for a minute or two, but I limit myself on a clock. I also have goals for how much work I have to finish before I’m allowed to go over and check. “I’ll use it as a small reward for making progress on the things that I think are important.”

They reflect on their motivation for wanting to check social media

For Grant, being conscious of his motivation for checking social media is critical. He warns people that if the urge to scroll through Facebook or other social media sites is constantly taking you away from your work, then your work probably isn’t motivating enough.

“I actually feel the opposite impulse. If I’m scrolling through Facebook, I’m like, ‘Ah! I’m going to have this really exciting work to do! I want to get back to that’,” Grant says. So, while checking social media at work isn’t something he frowns upon, being cognisant of your motivation is key.

They create subtle changes to nudge themselves towards healthier habits

Avoiding digital distractions doesn’t have to mean making big changes in your life. Sometimes it’s the smaller changes that can have the biggest impact. Matt Mullenweg, a founding developer of WordPress, the open source software used by over 31% of the Web, is a big fan of making subtle changes to nudge himself towards healthier digital habits.

“If what is closest to me in the bed when I wake up is the Kindle and not the phone, I’m more likely to read,” says Mullenweg. “But if the phone is on top of the Kindle, I’m more likely to look at the phone.” Making sure he leaves his Kindle on top of his phone is therefore a small but e­ ective strategy for doing more reading and less phone checking.

They work offline for hours at a time

In today’s world, being disconnected from the internet is rare. We are never far away from Wi-Fi, and if we are not in range our phone probably is. But for the world’s most productive people, deliberately taking themselves offline is key to making progress on their most important projects. “Going offline is really great,” says Mullenweg.

If the urge to scroll through Facebook or other social media sites is constantly taking you away from your work, then your work probably isn’t motivating enough

“I do this on aeroplanes, but then occasionally at home I’ll just turn o­ the network, literally unplugging it, and then just force myself to look at all the things that are there in front of me.” Sarah Green Carmichael, former executive editor at Harvard Business Review, adopts a similar strategy.

“I get a ton of editing done on trains and planes because you’re strapped into the seat and you don’t have Wi-Fi. So, if I’m travelling for work, I try to take day flights so I can have that time on the aeroplane to work. “That time becomes disproportionately precious to me.”

They sometimes go to extreme measures

Prior to becoming CEO of Moment, a company that helps people rein in their mobile phone usage, Tim Kendall was president of Pinterest and struggled a lot with his own phone usage.

He started to research what he describes as “brute force approaches” and discovered a product called the kSafe. The kSafe, a lockable kitchen safe with a built-in timer, was originally designed as a dieting product that dieters could use to lock away unhealthy food. But in recent years the product has found a dual purpose for those struggling with mobile phone addiction, as they can lock their phones in the safe.

Kendall himself tried experimenting with locking away his phone on weeknights and then for a few hours on weekends. While he doesn’t use the kSafe regularly any more, he found it e­ffective at the time. “The thing that works for me today is in my house I have an office, and when I leave that office before I go have dinner with my family, I just leave my phone,” Kendall explains. “On my best nights, I don’t go and get my phone until the next morning, which is e­ffectively the same thing as putting it in a kitchen safe from 6pm to 8am.”

But at the end of the day, the world’s most productive and high-achieving people are human. They have days when they struggle with digital distractions like the rest of us. When thinking about staying off his phone for significant periods of time, Kendall says, “I find it hard and I go through withdrawal, but I also think it has a meaningful impact on my relationship with my kids and my wife. I just feel less anxious and less psychologically toxic if I can take a break from my phone.”

 

Dr Amantha Imber  is the founder of Inventium, Australia’s leading innovation consultancy and the host of “How I Work”, a podcast about the habits and rituals of the world’s most successful innovators.

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