Australia's top property hotspots in 2021

Pandemic-fuelled factors are driving property seekers to suburbs and city outskirts, expert says

Australia's top property hotspots in 2021

Australia’s property market has been experiencing a marked rise in buyer interest, triggered by a range of pandemic-fuelled factors – but a shift in buyer preferences has pushed demand away from the inner cities to the suburbs and city outskirts, recent data has shown.

“Low borrowing costs, restrictions on travel, and the ability to work remotely have probably been the three biggest factors in driving this surge,” said Cameron Kusher, director of economic research at Realestate.com.au.

The property market intelligence website recently developed a metric that tracks the number of “highly engaged” buyers searching for properties in specific suburbs. This has allowed the company to paint an accurate picture of housing demand in an area.

The website described a highly engaged buyer as someone who is likely to make a home purchase based on their online activity, including “returning to a listing multiple times, looking at floorplans, emailing or calling the agent, and scheduling an appointment.”

Data gathered by Realestate.com.au in the 12 months ending in February showed a strong buyer preference for “lifestyle factors” – such as larger spaces and seaside living – which Kusher said was a “COVID-effect.”

“Demand has shifted to outer and near capital city markets over the past year as people are much more interested in lifestyle and space as opposed to historically, where the focus has been proximity to work,” he said. “With flexible working arrangements, meaning people don’t have to be in the office every day, demand has shifted to these areas.”

Australia’s property hotspots for 2021

Data showed that Buderim on Queensland’s Sunshine Coast was the most sought-after suburb for houses in the country, with 42,239 highly engaged buyers hunting for properties there. It was followed by Melbourne’s Berwick, and Sydney’s Kellyville, with 41,481 and 37,371 serious property seekers, respectively.  

Half of Australia’s top 10 most in-demand suburbs were in Victoria’s Mornington Peninsula region, with Mount Martha (34,874), Frankston (34,355), Mount Eliza (32,084), Mornington (31,843), and Rye (31,305) securing the fourth to eight spots.

In contrast, demand for units was stronger in inner-city suburbs, which Kusher noted was primarily influenced by supply.

“A lot of outer capital city and regional markets don’t actually have a substantial supply of units, they are only located in specific locations of the country so that is why we are seeing stronger demand in these areas,” he said.

Melbourne, with 51,787 serious buyers, was the most popular suburb for apartment units nationally, followed by Surfers Paradise with 40,938. The coastal town in Queensland’s Gold Coast was the only non-capital city market to make the top 10.  South Yarra (38,236), St Kilda (35,596), and Richmond (31,423), all in Victoria, rounded up the top five.

Here is a state-by-state breakdown of Australia’s most in-demand suburbs based on Realestate.com.au’s metric.

Victoria

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Berwick

41,481

53.0%

46%

41%

13%

Mount Martha

34,874

47.4%

75%

12%

13%

Frankston

34,355

44.7%

38%

43%

18%

Mount Eliza

32,084

53.6%

84%

7%

9%

Mornington

31,843

57.5%

62%

24%

14%

Rye

31,105

58.9%

64%

9%

26%

Kew

30,905

36.5%

74%

12%

14%

Croydon

30,501

31.3%

40%

48%

12%

Brighton

30,044

35.5%

79%

6%

15%

Pakenham

29,951

39.2%

33%

50%

17%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Melbourne

51,787

14.1%

40%

34%

26%

South Yarra

38,288

30.2%

38%

47%

16%

St Kilda

35,596

32.0%

33%

52%

15%

Richmond

31,423

17.8%

32%

53%

15%

Hawthorn

27,503

18.6%

32%

50%

18%

Elwood

26,273

45.7%

38%

48%

14%

Southbank

25,848

32.0%

40%

41%

19%

Northcote

23,830

34.0%

30%

60%

10%

Carnegie

23,849

26.9%

29%

60%

11%

Preston

23,536

27.4%

26%

65%

9%

Source: Realestate.com.au

New South Wales

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Kellyville

37,371

39.7%

63%

29%

8%

Castle Hill

30,017

34.3%

70%

18%

12%

Baulkham Hills

25,789

22.8%

59%

29%

13%

Blacktown

24,410

48.4%

34%

45%

21%

Port Macquarie

21,447

43.7%

59%

19%

22%

Mosman

20,869

29.6%

85%

5%

10%

West Pennant Hills

20,206

56.7%

77%

14%

9%

Quakers Hill

19,267

47.7%

34%

55%

11%

Banora Point

19,167

47.6%

57%

29%

14%

Terrigal

18,985

69.4%

67%

14%

19%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Mosman

17,754

44.7%

54%

26%

20%

Randwick

16,541

39.4%

43%

41%

16%

Wollongong

15,969

53.8%

35%

38%

27%

Sydney

15,767

31.2%

55%

17%

28%

Dee Why

15,673

23.1%

42%

41%

17%

Surry Hills

15,647

34.1%

47%

34%

19%

Neutral Bay

15,621

33.4%

52%

28%

20%

Ryde

14,977

30.0%

38%

52%

10%

Manly

14,344

51.5%

53%

16%

31%

Cronulla

13,920

45.6%

47%

30%

23%

Source: Realestate.com.au

Queensland

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Buderim

42,239

50.8%

74%

14%

12%

Camp Hill

29,439

50.4%

65%

22%

13%

Helensvale

29,420

51.2%

68%

22%

10%

Coorparoo

28,766

49.9%

67%

21%

12%

Southport

26,838

49.8%

56%

22%

22%

Hope Island

26,386

81.3%

80%

8%

12%

Upper Coomera

25,840

41.9%

55%

33%

12%

Robina

25,544

49.5%

67%

21%

12%

Broadbeach Waters

25,510

51.0%

76%

6%

18%

Coomera

25,236

61.3%

50%

35%

15%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Surfers Paradise

40,938

60.6%

48%

13%

39%

Southport

21,333

39.1%

48%

25%

27%

Broadbeach

19,332

55.9%

54%

11%

35%

Maroochydore

19,209

66.0%

50%

18%

32%

Palm Beach

19,047

44.4%

50%

23%

28%

Brisbane City

18,313

18.7%

47%

23%

30%

Burleigh Heads

17,428

53.1%

54%

16%

30%

New Farm

16,798

24.0%

54%

26%

20%

Mooloolaba

16,023

40.3%

43%

10%

47%

Kangaroo Point

15,448

33.0%

50%

29%

21%

Source: Realestate.com.au

Western Australia

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Scarborough

15,797

49.7%

55%

34%

10%

Dianella

14,926

32.3%

56%

36%

8%

Baldivis

14,647

60.2%

54%

38%

8%

Duncraig

14,229

36.7%

64%

30%

6%

Canning Vale

13,743

43.4%

48%

45%

7%

Bayswater

13,673

23.6%

48%

44%

8%

Mount Lawley

13,364

21.4%

68%

23%

9%

North Perth

13,289

32.7%

70%

20%

10%

Hillarys

12,622

43.8%

72%

19%

9%

Fremantle

12,603

38.9%

68%

22%

10%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Scarborough

13,268

40.7%

42%

41%

17%

Perth

11,790

46.1%

43%

34%

23%

East Perth

10,050

35.9%

42%

35%

23%

South Perth

9,763

33.6%

56%

24%

30%

West Perth

9,325

60.0%

44%

34%

22%

Como

9,029

46.3%

40%

43%

17%

Fremantle

8,039

64.8%

45%

36%

19%

Maylands

8,033

20.5%

35%

45%

20%

Mount Lawley

7,419

33.1%

36%

45%

19%

Wembley

6,922

65.4%

34%

40%

26%

Source: Realestate.com.au

South Australia

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Prospect

19,226

39.4%

59%

25%

16%

Hallet Cove

16,703

38.4%

53%

37%

10%

Norwood

16,517

53.7%

71%

13%

15%

Morphett Vale

16,429

47.6%

38%

48%

14%

Magill

16,000

13.9%

55%

33%

12%

Mount Barker

15,814

32.5%

58%

32%

10%

Happy Valley

15,410

34.3%

44%

47%

9%

Golden Grove

15,248

24.1%

65%

25%

10%

Belair

15,022

34.3%

72%

23%

5%

Flagstaff Hill

14,432

27.7%

56%

37%

7%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Adelaide

20,427

26.2%

42%

22%

36%

Glenelg

7,698

24.5%

54%

9%

37%

Norwood

7,637

13.4%

45%

28%

26%

Glenelg North

6,172

14.9%

44%

17%

39%

North Adelaide

5,674

1.8%

49%

21%

30%

Prospect

5,655

49.4%

30%

48%

22%

Plympton

5,387

54.2%

30%

49%

21%

Glenelg East

5,359

75.9%

46%

21%

23%

Somerton Park

5,154

70.4%

54%

21%

24%

Magill

4,847

33.2%

39%

36%

24%

Source: Realestate.com.au

Tasmania

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Sandy Bay

13,526

20.6%

68%

10%

22%

Kingston

11,796

23.6%

50%

35%

15%

Howrah

10,758

10.9%

52%

36%

12%

Lindisfarne

10,686

27.9%

55%

30%

15%

Devonport

10,269

21.1%

47%

31%

22%

Claremont

9,476

42.5%

40%

44%

16%

West Launceston

9,158

32.8%

52%

23%

25%

West Hobart

8,843

8.2%

63%

19%

18%

Glenorchy

8,837

2.1%

33%

44%

23%

South Launceston

8,615

19.4%

45%

27%

28%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Sandy Bay

5,242

-3.4%

46%

21%

33%

Kingston

4,027

42.4%

39%

44%

17%

Bellerive

3,621

63.1%

43%

34%

23%

Hobart

3,592

18.2%

43%

17%

41%

Claremont

3,501

83.8%

36%

43%

21%

Howrah

3,430

45.6%

35%

46%

19%

Blackmans Bay

3,237

76.0%

40%

39%

21%

Glenorchy

2,811

-11.1%

31%

35%

34%

Launceston

2,183

-10.0%

32%

9%

59%

Devonport

2,033

41.6%

44%

21%

35%

Source: Realestate.com.au

Northern Territory

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Leanyer

4,231

46.6%

40%

55%

5%

Humpty Doo

3,797

89.9%

59%

37%

4%

Durack

3,652

53.3%

44%

51%

6%

Howard Springs

3,239

49.1%

64%

29%

7%

Muirhead

3,024

99.9%

34%

55%

11%

Rosebery

2,995

37.7%

42%

52%

6%

Stuart Park

2,896

59.0%

59%

32%

9%

Wulagi

2,819

51.9%

36%

57%

7%

Woodroffe

2,655

84.5%

36%

55%

9%

Gunn

2,648

9.9%

42%

53%

5%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Darwin City

5,115

67.5%

41%

34%

25%

Stuart Park

3,114

60.4%

41%

47%

12%

Larrakeyah

2,826

43.3%

56%

24%

30%

Nightcliff

2,398

80.6%

39%

49%

12%

Fannie Bay

1,965

97.3%

41%

45%

14%

Parap

1,634

83.8%

46%

36%

18%

Coconut Grove

1,460

21.7%

33%

51%

16%

Rapid Creek

1,417

38.8%

39%

38%

23%

Bayview

1,381

67.0%

42%

46%

12%

Johnston

1,207

94.7%

24%

63%

14%

Source: Realestate.com.au

Australian Capital Territory

Houses

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Kambah

6,433

122.1%

46%

41%

10%

Ngunnawal

5,415

104.5%

37%

55%

8%

Wanniassa

4,142

99.7%

44%

46%

10%

Bonner

3,802

69.2%

39%

54%

6%

Macgregor

3,687

75.8%

34%

59%

7%

Evatt

3,596

153.8%

47%

44%

9%

Watson

3,449

152.3%

52%

40%

8%

Gordon

3,397

100.9%

49%

45%

6%

Calwell

3,330

103.7%

46%

47%

7%

Holt

3,130

104.2%

34%

58%

8%

Source: Realestate.com.au

Units

Suburb

Highly engaged buyers

YoY growth

Buyer type

Subsequent buyers

First home buyers

Investors

Kingston

4,261

92.1%

46%

24%

20%

Braddon

4,154

76.2%

39%

42%

19%

Bruce

4,042

89.7%

35%

48%

17%

Belconnen

3,845

87.9%

33%

45%

22%

Griffith

3,472

121.3%

42%

35%

23%

Turner

3,412

95.4%

39%

41%

30%

Lyneham

3,062

96.7%

34%

49%

17%

Phillip

3,061

127.8%

35%

49%

16%

Harrison

2,569

103.9%

30%

55%

15%

Franklin

2,522

75.1%

24%

54%

22%

Source: Realestate.com.au

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