Office address: Level 16, 535 Bourke St Melbourne VIC 3000
Year established: 1997
Company type: financial services
Employees: 500+
Expertise: residential finance, secured finance, financial services, specialty lending
Parent company: Liberty Financial Group
CEO and key people: James Boyle, CEO
Financing status: -

Liberty is an independently-owned Australian non-bank lender that has been offering a broad spectrum of financial products and services since 1997. Recognised for providing greater choice and freedom through what it calls free-thinking solutions, Liberty caters to customers across Australia and New Zealand. 

History of Liberty

Liberty was set up in 1997 with a mission to offer innovative and flexible financial solutions. Its targets are those who: 

  • are self-employed 
  • have a low deposit 
  • have a problematic credit history 

For 25 years, Liberty has successfully served more than 850,000 customers, underlining its pivotal role in enabling financial freedom and choice for a broad clientele. It is a certified B Corp organisation, placing equal emphasis on purpose and profit. When it earned accreditation in 2020, Liberty was the largest B Corp entity in Australasia.  

Products and Services of Liberty

Liberty's product range includes these services, especially aimed at free thinkers: 

  • home loans: flexible financing for home buyers, investors, and refinancers 
  • SMSF Loans: investment property loans for Self-Managed Super Funds 
  • car loans: financing options for new or used vehicles for personal or commercial use 
  • commercial property loans: financial solutions for investing in commercial property, funding operations, or buying business equipment 
  • personal loans: versatile loans for consolidating debts, covering emergency expenses, or paying for home renovations 
  • business loans: tailored loans to support business growth, buy equipment, or boost working capital 

Culture at Liberty

Liberty's culture is driven by their FLAIR values: Fair, Learning, Accountable, Invested, and Resourceful, which reflect their commitment to diversity, inclusion, and continuous learning.  

The company offers comprehensive employee benefits with an emphasis on health, well-being, and financial security. Their recruitment process is designed to be inclusive, welcoming candidates from diverse backgrounds to join their team. In the Liberty workplace, innovation, responsibility, and personal growth are highly valued.  

About Liberty CEO James Boyle

James Boyle has been leading Liberty as its CEO since 2016, taking on the additional role of Director of the Liberty Financial Group in November 2020. Boyle's leadership is marked by a focus on agility, curiosity, and innovation. 

Boyle has nearly 30 years’ experience in the financial services industry, 20 years of which were with Liberty. Before he joined the company as COO in 2003, he was vice president at US investment firm State Street. He holds an MBA from INSEAD and a Master of Applied Finance from Macquarie University. 

The Future at Liberty

Liberty is financially robust with plans to expand its product range and reach more customers, leveraging its investment-grade status for growth while navigating potential challenges.  

The company is enhancing ESG practices, marked by a significant improvement in its B Impact score and launching eco-friendly loan options. Liberty is also aiming for carbon neutrality by 2030. Future strategies include sustainable growth, enhancing digital customer experiences, and maintaining a disciplined approach to benefit stakeholders. 

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