Inspired by customer insights into how real-life events impact Australians and their ability to get finance, Pepper Money’s ‘Real Life’ campaign normalises the idea of non-conforming lending.
The multichannel integrated campaign spans TV, radio, podcasts, digital, social, trade and sponsorship and has helped brokers have positive conversations with more clients – and positioned Pepper Money as the home of real-life loan options.
“Our Real Life campaign was recognised as Best Industry Marketing Campaign 2021 for being highly successful in achieving brand awareness, reach and lead targets,” says Pepper Money’s general manager of marketing and brand, Sarah Pikardt.
“After pivoting creative and channels to the new reality of 2020–21, it achieved outstanding results, including 40% growth in brand awareness, 2.37 million completed video views, and significant home loan and personal loan enquiry growth,” she says.
Pikardt says the campaign was created to show Australians they have options, and they don’t need to give up on their dreams. “The challenges Australians face are just a moment in time and don’t define who they are as people. Because at Pepper Money we see people for who they are, not for what their situation is. The Real Life campaign has helped brokers have positive conversations with more clients – and positioned Pepper Money as the home of loan options.”
Pikardt adds, “We’re thrilled to be recognised in this highly competitive category. To be up against major competitors like the traditional banks with big budgets and win is a true reflection of our team’s creativity and passion for the Pepper Money brand.”
Pepper Money helps people succeed by offering flexible home loans, commercial loans, personal loans and asset finance. By staying true to our values of being Can Do, Balanced, and Real in the face of extreme disruption this year, we were able to retain our position as brokers’ preferred non-bank lender and help thousands of everyday Australians and Kiwis navigate real life in a year like no other.
Pepper Money CEO Mario Rehayem and the team are delighted to be recognised again as Australia’s best non-bank lender by the Australian Mortgage Awards. “This year the non-bank sector has been ultra-competitive, which makes these awards extra special to everyone at Pepper,” says Rehayem.
“We’ve got a lot to celebrate this year, along with this win and being awarded the Best Industry Marketing Campaign award – we have commemorated our 21st birthday, our return to the ASX in May 2021, and our Philippine office (PSO Manila) joining the Circle of Excellence at the prestigious Asia CEO Awards 2021. It’s all so we can offer an award-winning non-bank option to help dreams become real life.”
The award would not have been possible without the continued support of brokers and introducer partners. Trust is a crucial factor driving the success of Pepper Money, Rehayem says. “Brokers trust Pepper Money to help them and their customers. They trust us to deliver consistent market-leading turnaround times; they trust us to deliver consistent credit-decisioning; and they trust us to look after their customers post settlement,” he says.
“What sets us apart in the market is trust, transparency, speed to yes, consistency, diversification of products, and our people. These are the ingredients to our success and why we’ve been recognised as the leading non-bank in the market.”
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