The “Cape Breton if Donald Trump Wins” campaign, which offers Cape Breton home listings for buyers who are apprehensive about a possible Trump victory in the U.S. presidential elections this year, has been cited by industry observers as a main driver in the island’s flourishing status.
“We noticed that after the web site went live, that they jumped to over 20,000 visits daily, and that trend is still holding. The majority of those visits are coming from the U.S.," real-estate portal Point2Homes customer relations director Jacquelyn Bauer told CBC News.
Bauer noted that several Cape Breton agents have already received emails from interested buyers, adding that the generous exchange rates afforded by the low Canadian dollar is proving attractive to those in the market for new homes.
Point2Homes said that interest in the Trump page might wane over time, which is why local agents should take advantage of this level of attention.
A Canadian island is seeing increased popularity among would-be buyers from the U.S., especially since a website that promotes the island’s real estate has seen nearly half a million visits from American users by mid-February.