Marketing

  • The New Breed of First-Time Home Buyers by

    They are young, tech-savvy, debt-burdened, and cash-strapped. The entire American housing market economy depends on their participation, but the credit markets see them with apprehension.

  • U.S. Mortgage Industry to Climb Up Mountain of Student Debt by

    The mortgage market will likely have a difficult time making its business model work around the giant student debt bubble growing in the United States, mortgage and real estate experts say.

  • 5 Time Management Tips For Real Estate Investors by

    We are all busy with life. Family, school, kids, work, church and on top of that some of you are trying to get your real estate investing off the ground. A few years ago, I ran across some great time management tips just perfect for real estate investors.

  • In Search of the Silver Bullet by

    As a licensed contractor and real estate broker, I’m constantly inundated with emails of products which will cause me to make tons of money if I buy into their hype. I often attend conventions where many other products and coaching companies pitch their wares which will be the “Silver Bullet” to my success as I make strides against my competition. I walk through and bookstores and grab the latest self-help manuscript that proclaims great wealth for me, if I follow their plan. I, like many others have purchased programs, coaching CD’s, books, attended seminars; looking for that Silver Bullet that will give me a step ahead of my competition, and just like my competition, I discovered that the Silver Bullet was nothing more than chrome plated hype. But all was not for a loss, I did gain some knowledge and a few tips, which some have helped me gain additional income.

  • Real Estate and Mortgage Joint Ventures Make a Cautious Return by

    Joint ventures between real estate agents and mortgage brokers, also known as in-house loan services, are once again gaining popularity among home buyers as the United States housing market recovers. These joint ventures were once considered to be very profitable for operators and a good option for house shoppers; these days, however, the regulatory climate and options available to house shoppers and borrowers are forestalling the success of new real estate and mortgage partnerships.

  • Realtor® Marketing Secrets by Doren Aldana Secret #9: Help Your Realtors Market Their Listings by

    In last month's article, I gave you a step-by-step game plan for taking Realtors who don't know you from a hole in the wall, and turning them into highly committed, loyal, high-level referral partners. Once you have a new Realtor partner, your job isn't done -- it's just begun! In fact, if you really want to maximize the amount of buyer leads you generate from each one of your Realtor partners, you'll need a marketing system designed to generate more buyer leads for your Realtors. Why? Because each buyer lead you generate is also a new potential mortgage client for you! This is all about win-win marketing. With that in mind, here are the TOP SEVEN, most effective marketing tools I know of for generating more buyer leads for your Realtors' listings...

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