Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • In Search of the Silver Bullet by

    As a licensed contractor and real estate broker, I’m constantly inundated with emails of products which will cause me to make tons of money if I buy into their hype. I often attend conventions where many other products and coaching companies pitch their wares which will be the “Silver Bullet” to my success as I make strides against my competition. I walk through and bookstores and grab the latest self-help manuscript that proclaims great wealth for me, if I follow their plan. I, like many others have purchased programs, coaching CD’s, books, attended seminars; looking for that Silver Bullet that will give me a step ahead of my competition, and just like my competition, I discovered that the Silver Bullet was nothing more than chrome plated hype. But all was not for a loss, I did gain some knowledge and a few tips, which some have helped me gain additional income.

  • Real Estate and Mortgage Joint Ventures Make a Cautious Return by

    Joint ventures between real estate agents and mortgage brokers, also known as in-house loan services, are once again gaining popularity among home buyers as the United States housing market recovers. These joint ventures were once considered to be very profitable for operators and a good option for house shoppers; these days, however, the regulatory climate and options available to house shoppers and borrowers are forestalling the success of new real estate and mortgage partnerships.

  • Realtor® Marketing Secrets by Doren Aldana Secret #9: Help Your Realtors Market Their Listings by

    In last month's article, I gave you a step-by-step game plan for taking Realtors who don't know you from a hole in the wall, and turning them into highly committed, loyal, high-level referral partners. Once you have a new Realtor partner, your job isn't done -- it's just begun! In fact, if you really want to maximize the amount of buyer leads you generate from each one of your Realtor partners, you'll need a marketing system designed to generate more buyer leads for your Realtors. Why? Because each buyer lead you generate is also a new potential mortgage client for you! This is all about win-win marketing. With that in mind, here are the TOP SEVEN, most effective marketing tools I know of for generating more buyer leads for your Realtors' listings...

  • CB Previews International Draws the Line on Pocket Listings by

    As inventories shrink and buyers frantically search for homes to buy off-market, “pocket listings” are becoming more prevalent, especially in luxury markets where the appeal of keeping the entire commission can be hard to resist for listing brokers.

  • 50 Easy Ways For Real Estate Investors To Find Motivated Sellers by

    Real Estate Investing can be very lucrative when dealing with "MOTIVATED SELLERS". Working with Motivated Sellers opens up more creative investing possibilities, increases the number real estate investment deals you do, keeps more money in your pockets in terms of upfront costs and profit potential and its just simply easier to work with sellers who are emotionally committed to off loading their real estate property by any means necessary.

  • Buying a Home Called a “Foolish Mistake” by

    Buying a house makes a national list of the most foolish mistakes American adults feel they have made, according to a survey released to coincide with April Fools’ Day.

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