Marketing

  • Natural, Organic & (almost) Free Ways To Increase Real Estate Values In Your Condominium & Homeowners Association by

    Per the Community Association Institute (CAI - the industry trade group) - at the end of 2012, there were 323,600 community associations, 25.9 million residential housing units and 63.4 million residents living in a community association (condo, HOA, co-op)

  • The Loan ‘Shopper’ from Hell by

    In the lending business, there is a term called a “shopper” to describe a person who is calling every lender in town to find the best deal on a loan. Experienced lenders can usually spot a ‘shopper’ a mile away, while more inexperienced lenders are easy prey. Many times a ‘shopper’ will pretend that the lender is their only lender, while he or she is working with half a dozen lenders at the same time.

  • What to Know About Being #1: The key to a successful partnership with Craig Proctor & Eric Mitchell by

    Craig Proctor and Eric Mitchell have forged a synergistic relationship. In fact, their relationship is a mirror reflection of the business philosophy that has made them extremely successful. It is a relationship, partnership, and friendship – however you term it – which is at the heart of every successful sale. The foundation of such a relationship is not simply reciprocity in how they serve each other, but most importantly, how they provide tremendous value to their clients.

  • Vacation Homes: The Tax Perspective by

    The Internal Revenue Code has specific tax laws surrounding vacation homes that a taxpayer rents and also enjoys for personal use. Ultimately, the number of days rented versus days of personal use will impact tax reporting and to what extent expenses relating to the vacation home are deductible. The following highlights some of the most important aspects of these tax laws, but is not intended to be a complete discussion.

  • Social Media & Mortgage Marketing – FFIEC Proposed Rule by

    We’ve taken the FFIEC 36-page proposal and condensed it for you into just a couple of pages.

  • Market Update: Home Sales Are Up, but Inventory Is Still an Issue by

    Sales of previously owned homes rose in nearly every region of the country in January according to an industry report released Thursday. Meanwhile, the supply of homes for sale continued to drop, pushing up property values for the 11th consecutive month of year-over-year gains.

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