Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Real Estate Option Contract Explained For Investors by

    An "option agreement" is a contract used in real estate investing that gives you the right to purchase a property for an agreed upon price up to a certain time frame.

  • Technological Therapy for the Compliance Blues by

    One truth about sales and marketing is that customers buy for emotional reasons. For years, lenders bought mortgage technology solutions that allowed them to do business faster, more easily and at less cost.

  • Navigating the New Compliance Landscape by

    When David Zugheri launched Envoy Mortgage 16 years ago, it was only him, his partner, and $8,000. Today the company sells loans in 48 states, employs 1,000 people and stands as a mortgage industry success story.

  • The New Breed of First-Time Home Buyers by

    They are young, tech-savvy, debt-burdened, and cash-strapped. The entire American housing market economy depends on their participation, but the credit markets see them with apprehension.

  • U.S. Mortgage Industry to Climb Up Mountain of Student Debt by

    The mortgage market will likely have a difficult time making its business model work around the giant student debt bubble growing in the United States, mortgage and real estate experts say.

  • 5 Time Management Tips For Real Estate Investors by

    We are all busy with life. Family, school, kids, work, church and on top of that some of you are trying to get your real estate investing off the ground. A few years ago, I ran across some great time management tips just perfect for real estate investors.

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