Best Rate Referrals’ Ray Bartreau shares what marketing strategies mortgage companies should focus on in the New Year
Brands that personalize customer experience will lead the pack in the future, says creative officer
The rise of technology has put more control than ever in the hands of consumers. But how much of the mortgage application process do consumers really want to control?
Compensation may be a draw card for top talent, but corporate social responsibility is proving even more attractive
Many mortgage originators are guilty of an ineffective "spray and pray" strategy when it comes to generating leads, it has been claimed
In part one of this ongoing series, mortgage marketing expert Doren Aldana explains that the best originators are also the best marketers
Regulators will use their own discretion to decide if mortgage originators are following compensation requirements, according to one industry expert
Trigger leads may bedevil some originators, but a little extra work can defend against losing clients to this type of chaotic competition