New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Marketing materials that actually educate customers provide a real service – and can send more business your way
Videos that promote your business and inform potential customers are now expected by the vast majority of visitors to your website. Geoff Anderson reveals what content your potential viewers are looking for
Nikki Fogden-Moore explains why strategic escapes are essential for creativity, performance and leadership
One of the nation’s leading mortgage marketing firms has been acquired by Digital Media Solutions, a fast-growing solutions provider for customer acquisition and retention
How can creativity be funnelled into innovative outcomes for business? Iain Hopkins asks where our childhood creativity goes and how we can bring it back
Motivational coach Roger Ellerton makes his case for why you should abandon that guiding principle if only to better figure out client needs