Marketing

  • The power of customer intelligence by Ryan Smith

    With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table

  • How the power of A.I. can supercharge your business by Ryan Smith

    One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?

  • Rate snapshot: Jobless rate down, cost of living up by MPA

    Weekly jobless claims hit their lowest level in seven years, but the cost of living rose the most in almost a year. Meanwhile, Fed Chair Janet Yellen is scheduled to address the US Chamber of Commerce today. All this and more in today's market snapshot

  • David Lykken: The dangers of social media by MPA

    Social media can be a powerful marketing tool -- but it can also be dangerous if handled improperly. Industry veteran David Lykken gives advice on how to avoid common social media pitfalls

  • David Lykken: When technology fails: The importance of staying nimble by MPA

    The recent failure of Ellie Mae's Encompass software left many mortgage providers unable to process loans. What were providers to do? Industry veteran David Lykken talks about the importance of staying nimble when technology fails

Poll

Is TILA-RESPA a good or bad thing long term?