New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
When you’re trying to get a loan closed, the last thing you want is miles of red tape from your own branch network. That’s why a smaller lender like Integrity Mortgage Group can be a lifesaver for its loan officers
As an originator, you must become an expert. There's no reason that the underwriter should be more knowledgeable than you
Geneva Financial gives its loan officers the tools to market their businesses as they see fit. Meanwhile, regular industry updates and a focus on continuing education keep LOs in the know
eLEND/American Financial Resources has tapped industry vets Craig Chapman and Jay Patel for leadership positions within the company
Industry expert Dave Hershman elaborates on last week's discussion about losing referrals to builders' preferred lenders
Usually firing an employee is a difficult decision that could be based on a range of factors, from financial to disciplinary, but occasionally it seems employers are making decisions just for the heck of it