Marketing

  • The power of customer intelligence by Ryan Smith

    With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table

  • How the power of A.I. can supercharge your business by Ryan Smith

    One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?

  • Reverse mortgages: How do you attract new borrowers? by Ryan Smith

    With 10,000 people a day turning 62, the market for reverse mortgages is always growing. But how does an originator reach out to the ever-growing population of eligible borrowers?

  • Far-Out Friday: Facebook for the mob by MPA

    Brokers are increasingly told they need to leverage social media for their business. If your business is organized crime, however, you might want to think twice

  • Online Origination: How KPI can give you clarity by MPA

    Measuring a few common pipeline events, Key Performance Indicators (KPI), will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment

Poll

Is TILA-RESPA a good or bad thing long term?