With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Open Mortgage founder and CEO Scott Gordon's new book covers the ins and outs of the reverse space, as well as the latest regulatory changes
Measuring a few common pipeline events will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment
The market has continued to slow compared to last year. So what can loan officers do to push their income back up?
With 10,000 people a day turning 62, the market for reverse mortgages is always growing. But how does an originator reach out to the ever-growing population of eligible borrowers?
Brokers are increasingly told they need to leverage social media for their business. If your business is organized crime, however, you might want to think twice
Measuring a few common pipeline events, Key Performance Indicators (KPI), will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment