New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
United Wholesale Mortgage is currently the nation's number-two wholesaler -- but the company has no intention of resing on its laurels
The reverse space is always looking to grow. But why should a traditional originator add reverse mortgages to a product mix that’s already doing just fine?
Right now, the reverse industry is tapping just 2% of the eligible market. But the reverse industry is set to expand, according to Kimberly Smith, senior vice president of wholesale lending for American Advisors Group
However you create site traffic, you'll need to create landing pages and have the ability to track the traffic and resulting conversions
People love free stuff, and even the mortgage industry can tap into that desire to draw people in. But isn't giving away free stuff expensive?
There are tighter times ahead, according to one industry pro. And one of the biggest problems the industry faces is the inability to court younger buyers.