Marketing

  • The power of customer intelligence by Ryan Smith

    With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table

  • How the power of A.I. can supercharge your business by Ryan Smith

    One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?

  • Ask the Expert: How do I prioritize my contacts? by MPA

    You can't contact everyone involved in a loan transaction. So how do you prioritize who to call?

  • Can you identify the office psychopath? by MPA

    One in 25 managers qualify as a psychopath – and the percentages of those who either are in positions of power or own companies are considerably higher than the general population. Why so high? A group of researchers in Texas and British Columbia explain.

  • Twitter: Who’s doing it right and how you can too by Kendall Greenwood

    Conveying your mortgage business' message in a 140-character tweet can be difficult. What's even tougher is making that statement stand out among a sea of other tweets. However, with the right tools, your brokerage can easily engage the almost 300 million active users on Twitter.

Poll

Is TILA-RESPA a good or bad thing long term?