With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
LinkedIn has so many benefits for businesses and professionals that there simply isn’t an excuse for not using it. Here’s how you can master the social networking service
We asked three industry leaders if they thought that regulatory changes and public perception were endangering the mortgage brokering profession. Here’s what they had to say.
The social media giant's new tool lets users to search keywords in their news feeds, potentially making generating leads much easier for real estate professionals.
Rates went down so fast in October and I was unprepared. I had a big pipeline of locked loans. What should I have done to prevent the massive requests for renegotiations?
Seven characteristics of Fortune 500 company CEOs who’ve made social media work for them – and two signs you just don’t get it
MPA sat down with Drew Waterhouse, CEO of Hammerhouse LLC, to discuss why surveys are vital to the mortgage industry and its recently launched fifth Annual Survey of Originator Opinions.