Marketing

  • Ask the Expert: How do I prioritize my contacts? by MPA

    You can't contact everyone involved in a loan transaction. So how do you prioritize who to call?

  • Can you identify the office psychopath? by MPA

    One in 25 managers qualify as a psychopath – and the percentages of those who either are in positions of power or own companies are considerably higher than the general population. Why so high? A group of researchers in Texas and British Columbia explain.

  • Twitter: Who’s doing it right and how you can too by Kendall Greenwood

    Conveying your mortgage business' message in a 140-character tweet can be difficult. What's even tougher is making that statement stand out among a sea of other tweets. However, with the right tools, your brokerage can easily engage the almost 300 million active users on Twitter.

  • Marketing to millennials: How to reach Gen Y by MPA

    Millennials can text with their eyes shut, multi-task all day long and somehow keep in touch with everyone they’ve ever met. But when it comes to buying a home, they’re woefully in the dark about their options. Here, industry experts give their advice on successfully marketing to millennials.

  • Send us your Halloween photos! by Ryan Smith

    Is anyone at your office getting into the spooky spirit? If so, snap a few pictures and send them our way!

  • How mortgage insurers can help you reach first-time home buyers by Rachel.Norvell

    The group is crucial to keeping the real estate cycle going, but they are also one of the groups having the toughest time in today’s tight-credit market

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