Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Ask the Expert: How do I prioritize my contacts? by MPA

    You can't contact everyone involved in a loan transaction. So how do you prioritize who to call?

  • Can you identify the office psychopath? by MPA

    One in 25 managers qualify as a psychopath – and the percentages of those who either are in positions of power or own companies are considerably higher than the general population. Why so high? A group of researchers in Texas and British Columbia explain.

  • Twitter: Who’s doing it right and how you can too by Kendall Greenwood

    Conveying your mortgage business' message in a 140-character tweet can be difficult. What's even tougher is making that statement stand out among a sea of other tweets. However, with the right tools, your brokerage can easily engage the almost 300 million active users on Twitter.

Poll

Is TILA-RESPA a good or bad thing long term?