Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Being part of the right team: March madness and mortgage banking by MPA

    How is basketball's recruiting strategy analogous to attracting and retaining top loan officer talent in the mortgage industry? Mortgage lenders have to prove they have the best opportunity and system to offer top producers, so they are incentivized to stay and reach their full potential.

  • Daily Market Update: Mortgage rates decrease after four-week increase by MPA

    Freddie Mac: Mortgage rates lower… New York set to become most important for world’s wealthy… Realtors among the ‘most phished’… Texas construction and real estate workers happiest?

  • Congress grills CFPB director by MPA

    As much as Cordray tried to used his most recent report to Congress to boast about recent achievements of the bureau in the mortgage industry, Republicans appeared not pleased.

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