Marketing

  • Where are tomorrow’s loan officers? by Donald Horne

    It is happening in every industry, but for those in the mortgage field, the large numbers of baby boomers who are loan officers are retiring – and that is leaving a large hole that needs to be filled right now.

  • Client testimonials best advertising of all by Donald Horne

    Every company boasts they have excellent customer service – but one company is sharing its testimonials online, building on a proven sales technique of good word-of-mouth.

  • 10 keys to making social media profitable by MPA

    What are the 10 best ways to turn social media into money? Here are 10 top tips.

  • Strategies to improve your sales persuasion skills by Donald Horne

    If you want to make a compelling case to a client or business associate and persuade them to do what you’re asking, it’s vital to hone your communication skills and use them to support your case. Cindy Tonkin offers seven essential strategies for making a world-class professional presentation.

  • Plan to succeed by MPA

    A good business plan can act like a compass, not only helping you stay the course but also getting you to where you want to be.

  • Three face decades in prison for multimillion-dollar modification fraud by Ryan Smith

    Three Californians could potentially spend the rest of their lives in prison for their roles in a modification fraud scheme that claimed more than 4,000 victims

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