With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Business strategist Michael Harrison shares five tips for keeping your business at the cutting edge
Teach to take: It’s a mantra for high-flying brokers, writes Doren Aldana, offering a lesson in education-based marketing
The detractors of reverse mortgages are still out there, with lenders increasingly prepared to counter those arguments with facts about their loans and the growth in borrower interest
It’s a clear choice that all brokers will someday have to make. Have you made yours?
Everyone understands the growing importance of an online presence, but how does one actually translate this into sales?
Leads are crucial for business – but some mortgage professionals are needlessly letting them slip through their fingers, say industry veterans