Marketing

  • Word-of-mouth power by MPA

    Probably the most important marketing channel for mortgage professionals doesn’t involve formal communication at all: it’s all about referrals.

  • The four leadership traits of successful leaders by MPA

    What surprising traits and qualities do the most powerful leaders generally possess, and how can you use these qualities to inspire your broking team to reach great heights?

  • What types of marketing can lower acquisition costs? by Donald Horne

    Marketing – and in some cases remarketing – your company is key to carving out a space in the mortgage sector. But how do you do it, without breaking the bank?

  • New face on the WMBA board of directors by Donald Horne

    When the Wisconsin Mortgage Bankers Association (WMBA) Board of Directors went looking for a new member, they found their man in one company’s COO.

  • Five tips: Close more hard money deals by MPA

    Have you wondered why some brokers close more deals than others? Here are five tips to try.

  • Where are tomorrow’s loan officers? by Donald Horne

    It is happening in every industry, but for those in the mortgage field, the large numbers of baby boomers who are loan officers are retiring – and that is leaving a large hole that needs to be filled right now.

Poll

Is TILA-RESPA a good or bad thing long term?