With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
First homebuyer and property investment seminars can be a great way to introduce new clients to your business, but not if you’re afraid of stepping up in front of an audience. Andrea Cornish reveals the key to overcoming public speaking jitters
Marketing is necessary, writes Doren Aldana. But are you doing your best to maximize the results?
Leads are the lifeblood of successful mortgage companies, and figuring out how to generate them can almost be a full-time job in itself. But not all lead generation strategies are created equal
Mortgage Professional America’s comments section is a place for industry professionals to debate and sometimes rant about the issues facing the channel today. But nothing has stirred up a fury quite like TRID
Better communication between two industry service providers is needed to avoid TRID delays, say professionals
Mortgage tech expert Adam Stein shares tips to make sure your client communications don’t end up in the rubbish